Build Skills, Gain Experience, Find Clients & Grow Your Interior Design Career
IntoDesign is the mentorship membership for interior designers, helping you build skills, gain experience, find clients and grow your career.
Start Your Interior Design Business The Right Way
Build Momentum With Small & Medium-Sized Projects
Progress To Larger, Higher-Value Projects
Create Long-Term Stability & Growth

Start Your Business | Get Your First Clients
Go from where you are now to working on real projects with paying clients and the confidence to call yourself an interior designer.
Launch your interior design business with confidence
Find your first clients and start working on projects
Gain the skills and confidence to charge professionally
Stop feeling like an aspiring designer and become one
Grow Your Business | Get Better Projects
Take your business to the next level, attract better clients and create the kind of projects, income and lifestyle you really want.
Attract better clients and more rewarding projects
Increase your fees and create more predictable revenue
Create a business that’s organised, predictable and less stressful
Build the interior design business you’ve always dreamed of
Everything you need to go from your first client to a thriving interior design business
Whether you’re just starting out, changing careers or already running your own studio, IntoDesign brings everything you need together in one place so you can stop guessing and start building your career with clarity.
Start The Right Way
Set up your business properly from the start, so every project helps you grow.
Clear Pathway
Follow a proven route from your first client to larger, higher-value projects.
Weekly Mentoring
Weekly calls, practical classes and ongoing support to keep you moving forward.
Community
Surround yourself with designers who are building their businesses alongside you.
Real-World Skills
Learn the skills, processes and systems that successful designers are using to grow.
Tools & Templates
Step into your studio with ease with ready-made resources, software and workflows.
member testimonials
Studio Projects
Most designers never get to see how a real interior design project is run from start to finish. They learn individual skills, but never see how everything fits together in practice.
Inside Studio Projects, you’ll work alongside Jo as she takes you behind the scenes of real projects from her own design studio. Follow projects from the initial enquiry and brief through concept design, design development, detailing, procurement and final delivery, seeing the decisions, challenges and problem-solving that happen along the way.
You’ll experience a range of project types, from e-design and smaller residential projects through to medium-sized renovations, luxury homes and commercial work all organised through the SML Project System.

Featured Pathways / Courses

Interior Design Mentorship For Every Stage of your interior design career
Join a global network of interior designers at every stage, all moving towards the same goal, working for themselves on projects they love, gaining respect, being taken seriously, and getting paid from day one.
Changing Careers | Work on real projects and learn everything step by step in the same way you would inside a real design studio.
Starting A business In Interiors | Get the mentoring, templates and tools to run your business and projects professionally and profitably.
Working Designer | Get mentoring, tools, templates and everything you need to run your projects and business profitably using our proven system.
Want Better Projects | Get personalised support to refine your niche, services and marketing to start attracting higher-quality projects.
Self-Taught Designer | Fill in the gaps in your knowledge to gain confidence and uplevel your processes to align with industry standards.
University-Trained | Gain real-world experience, build your portfolio and learn how to apply your skills professionally, not just in theory.
Professional Interior Design Systems
The Mentor Behind Hundreds Of New Interior Design Careers
Over the last decade, Jo Chrobak has helped more than 500 designers launch businesses, gain confidence, find clients and start working on real projects.
As an architect, interior designer and business coach with more than 20 years of experience, she understands that becoming a successful designer isn’t about learning more theory. It’s about building skills, gaining experience and following a clear path from first project to successful business.
Through IntoDesign, Jo shares the same systems, processes and project experience she used to build her own business, helping designers create careers they are proud of and businesses that support the life they want to live.

IntoDesign Membership
IntoDesign gives you the weekly structure to take action. Small steps repeated over time become real skills, real experience and a real interior design career.
- Monthly
- Yearly
- £25
- Ongoing monthly subscription, renews each month
- Interior Design Mentorship Relevant Worldwide
- Mentorship & Support
- Private professional community
- Masterclasses & specialist courses
- Business & legal templates
- Sourcing lists & trade events calendar
- Professional studio systems
- Pricing & estimating tools
- Live projects to build your portfolio
- Project management system
- Presentation software
- £275
- Save one month, billed annually and renews yearly
- Interior Design Mentorship Relevant Worldwide
- Mentorship & Support
- Private professional community
- Masterclasses & specialist courses
- Business & legal templates
- Sourcing lists & trade events calendar
- Professional studio systems
- Pricing & estimating tools
- Live projects to build your portfolio
- Project management system
- Presentation software
Frequently Asked Questions
Is IntoDesign relevant worldwide?
Yes. We have members from across the globe and the majority of the training focuses on practical design skills, project workflows, client management and business principles that apply internationally as well as personalised guidance during the Q&A and mentorship sessions. Jo also works on projects around the world and continues to mentor designers from many different countries.
I don't have time for another course
Good. Neither do we! You don’t need more information, you need to know what to do next. IntoDesign helps you focus on the skills, actions and projects that move your career forward, rather than wasting time learning things you’ll never use! IntoDesign is not built around binge-watching lessons. It’s built around helping you take action. Whether you have thirty minutes a week or several hours, the goal is to keep moving forward.
IntoDesign is designed to fit around real life. Focus on the skills, projects and next steps that matter to you right now, and ignore everything else until you’re ready for it.
I'm worried I'll start and never finish
That’s a bit like worrying you’ll not finish a design career. IntoDesign grows with you. The things you need when you’re looking for your first client are very different from the things you’ll need when you’re running multiple projects. The goal isn’t to complete everything!
What if I don't have any clients yet?
That’s completely normal. Many members join before they’ve worked on their first project. IntoDesign helps you build the skills, experience and confidence to become ready for clients, while teaching you how to attract them when the time comes.
What if I don't have a portfolio?
You don’t need a portfolio to get your first projects. Many designers spend years waiting until they have the perfect website and portfolio before putting themselves out there. In reality, your skills, confidence and ability to solve problems matter far more. The portfolio can be built as you gain experience.
I'm self-taught. Is IntoDesign right for me?
Absolutely. IntoDesign was built on the belief that great designers come from all kinds of backgrounds. Whether you’re self-taught, university-trained or changing careers entirely, what matters most is building skills, gaining experience and learning how real projects work in practice.
I've studied interior design but still don't feel ready
This is one of the most common reasons people join. Education can teach you design, but confidence usually comes from experience. Through Studio Projects, mentoring and real-world examples, you’ll see how projects are actually delivered and start building confidence in your own abilities.
How do I know which projects I should be taking on?
The challenge isn’t usually choosing the project. It’s knowing how to run it properly. An e-design project, a room design, a full renovation and a luxury home all require different processes, deliverables, fees and levels of experience. Through the SML Project System, you’ll learn how different project types work and even follow real projects from start to finish inside Jo’s own studio.
What if I'm scared to put myself out there?
Most designers feel that way at first. The problem is that confidence usually comes after your first consultation, your first client and your first project, not before. IntoDesign helps you build the skills, experience and support needed to take those first steps.
What if I'm already working with clients?
Great. Many members join at exactly this stage. IntoDesign isn’t just about getting started. It’s about helping you attract better clients, work on more rewarding projects, increase your fees and build a business that’s more profitable, predictable and enjoyable to run.
Will I get help if I have questions?
Yes. IntoDesign isn’t a collection of courses that leaves you to figure everything out alone (although you can do that if you prefer). Those who get the most out of it make use of our weekly support calls, classes, workshops, masterclasses and a community of designers who are all building their careers alongside you.
Why is membership designed as a 12-month journey?
Because becoming an interior designer isn’t a monthly project. It takes time to build skills, gain experience, work on projects and grow a business. We’ve designed IntoDesign to support that journey, rather than encouraging the quick-fix approach that leaves so many designers stuck. Most people underestimate how much they can achieve in a year and overestimate what they can achieve in a month. IntoDesign is designed to support long-term progress, helping you build skills, confidence, experience and a successful design career one step at a time.
How is IntoDesign different from other courses?
IntoDesign isn’t designed to help you complete a course. It’s designed to help you become a successful interior designer. That’s why you’ll find real projects, mentoring, software, tools, masterclasses, community support and practical skills all in one place, helping you build your career one step at a time.














