The Global Platform For Learning, Creating & Growing As An Interior Designer
Interior Design Mentorship
JOIN NOWBuild the skills, confidence & interior design career you truly want
Now is the perfect time to get your interior design career on track. Most designers don’t struggle with design, they struggle with having a clear, trusted process to build repeatable income and run projects professionally.
My step by step system helps you start small and build your skills, experience and projects one at a time using my SML Project System. I show you how to set up your business, get your first clients and start working on real projects.
From there, you build repeatable income and grow your business doing what you love, on your terms, working on your ideal projects.

Take A Peak Inside IntoDesign
If you’re ready to change careers, be taken seriously and work for yourself as an interior designer, IntoDesign is for you.
From Designing to Running a Real Interior Design Business
Imagine having everything you need for your interior design career in one place. Industry-proven guidance, personalised advice alongside tools, templates, training, support and community. Step-by-step, proven systems to help you start, grow and succeed.
Strong Foundations
Build or fix your business so your services, marketing, legals and income all work together, so you can grow without it falling apart later
Clear Pathway
Stop guessing your way through the business. Take what you’re doing and move into better projects, better fees, one project at a time.
Weekly Live Calls
Success comes from making weekly progress, not waiting for a big breakthrough. You don't need to guess, just follow the rhythm and keep moving
Community & Support
The right support when you need it, not opinions or noise, so you stay on track, make better decisions, and don’t second guess yourself
Practical Studio Skills
This is what you don’t get taught, real studio skills from working designers, so you can run projects properly and deliver with confidence
Tools & Templates
Everything is already built for you, your systems, documents and workflows, so you can stop figuring it out and focus on doing the work
Featured Pathways / Courses

Interior Design Mentorship For Every Stage of your interior design career
Join a global network of interior designers at every stage, all moving towards the same goal, working for themselves on projects they love, gaining respect, being taken seriously, and getting paid from day one.
Changing Careers | Work on real projects and learn everything step by step in the same way you would inside a real design studio.
Starting A business In Interiors | Get the mentoring, templates and tools to run your business and projects professionally and profitably.
Working Designer | Get mentoring, tools, templates and everything you need to run your projects and business profitably using our proven system.
Want Better Projects | Get personalised support to refine your niche, services and marketing to start attracting higher-quality projects.
Self-Taught Designer | Fill in the gaps in your knowledge to gain confidence and uplevel your processes to align with industry standards.
University-Trained | Gain real-world experience, build your portfolio and learn how to apply your skills professionally, not just in theory.
Professional Interior Design Systems
A mentor who’s created hundreds of successful interior designers
After almost ten years as CEO of the Interior Designer’s Business School, helping designers start businesses and build real careers, I realised one thing. The only thing that really moves your career forward is working on real projects, the right way.
I’ve done it myself. I’m an architect and interior designer with over 20 years of experience, running a studio in London and building projects step by step from e-design to full service and luxury work. I’m also a qualified business and life coach, so I understand both the design and the business side.
Most designers stay stuck on small projects that don’t lead anywhere or take on too much too soon and end up overwhelmed or underpaid. IntoDesign is the only interior design mentorship that helps you build your career through real projects, with real support.


Move your interior design career forward with focussed monthly milestones
Designed to fit around your busy life, our step by step classes guide you through clear monthly goals so you always know what to do next. Join at any time, build real progress week by week, and finally move your interior design career forward.
Join a global network of interior designers at every stage, all moving towards the same goal, working for themselves on projects they love, gaining respect, being taken seriously, and getting paid from day one.
What Our Members Say
IntoDesign Membership
Get instant access to my personal files, sketches, systems, business templates and software, then join me live for personalised mentorship, inside your own virtual interior design studio.
- Monthly
- Yearly
- £25
- Ongoing monthly subscription, renews each month
- Mentorship & Support
- Private professional community
- Masterclasses & specialist courses
- Business & legal templates
- Sourcing lists & trade events calendar
- Professional studio systems
- Pricing & estimating tools
- Live projects to build your portfolio
- Project management system
- Presentation software
- £275
- Save one month, billed annually and renews yearly
- Mentorship & Support
- Private professional community
- Masterclasses & specialist courses
- Business & legal templates
- Sourcing lists & trade events calendar
- Professional studio systems
- Pricing & estimating tools
- Live projects to build your portfolio
- Project management system
- Presentation software
Frequently Asked Questions
What if I want to ask questions?
You can ask anything, anytime. Weekly Q&A calls, a private community and direct feedback sessions mean you’re never stuck or waiting.
What if I'm just starting out with no clients yet?
Perfect timing. You’ll build your portfolio using our live projects so you’re ready when the clients come.
What if I'm self-taught with a few years experience?
This is where the gaps get filled. Systems, process, pricing, legal (everything you figured out alone, done professionally).
What if I'm experienced but want to start my own studio?
This is the fastest way to get set up, you already know the systems and processes I’m teaching, but you don’t have the business side or portfolio imagery you can use. Build your business step by step, the right way.
I'm already working but not sure if I'm doing things right
Jump straight into the studio project and follow a real process from start to finish. See exactly how a fee proposal is written, how to space plan, how to present to clients professionally. No guessing, no piecing it together from random advice online. Just a clear, proven process you can follow and apply to your own business straight away.
I don't have time to study (I just want to implement fast)
No need to start from the beginning. Jump straight into the studio project and follow the process from where you are right now. See how a fee proposal is written, how to space plan, how to present to clients. Instant access, immediate impact. Join a live call, follow the weekly Monday lessons, or go deep with a masterclass. However you learn, you move forward.
I don't have time for another interior design website
This isn’t a website. It’s the studio you never had access to. Projects tracked, calendar built in, software ready, invoices generated. You’ll know exactly what to work on today. It’s a professional studio you can work from every single day.
What if I don't have a portfolio yet?
You build one inside IntoDesign. Work on live projects and use them as your own.
Is there a minimum commitment?
No. Month to month, cancel anytime.
Will I be locked into a subscription?
Monthly members can cancel anytime, no questions asked. Annual members lock in a lower price for the year. No hidden terms either way.
What if I'm scared it's not for me?
Try it for a month. If it doesn’t feel like the most valuable £25 you’ve spent on your career, leave. No hard feelings.
What results can I expect?
The tools, projects, systems and mentorship are all here. Members land clients, build portfolios and launch studios. How fast that happens is down to you (but everything you need to make it happen is here).
Why IntoDesign over every other website?
Over 500 designers mentored worldwide across nearly a decade. After years of running one of the first and most successful interior design mentorship programmes in the world, IntoDesign is what came next — refined, evolved and built on everything that worked. Jo is a practising designer with 20 years of global experience across every scale of project, and she opens up her real working studio so you can see exactly how it’s done. The systems have been tested across hundreds of real projects and thousands of hours of mentoring. Nothing like this existed before. Nothing else comes close.














